So you booked a meeting with a potential client 👏
That’s a win already.

But now the pressure kicks in:

Because let’s be honest—
You’ve probably had meetings that ended with:

Here’s the truth:
If you walk into that meeting trying to impress them, you’ll probably lose the deal.

But if you walk in with a process—you’ll win it.

Here’s a 3-part framework our students use to close $3K–$10K+ retainers consistently:

1. Lead the convo.​
You’re not there to be interviewed—you’re there to guide.
Start with their goals, not your gear.

2. Don’t sell video. Sell outcomes.​
They don’t care how cinematic it looks.
They care if it gets them more leads, more sales, more awareness. Show them how your content does that.

3. Prescribe a plan.​
Most clients don’t know what they need.
You should. Offer a clear monthly strategy that solves their pain, not just a price list.

This flips the dynamic.
Now you’re the expert. The advisor. The one with the plan.

That’s what gets the “yes.”

Want help building your pitch so it actually closes?
We’ve coached hundreds of video business owners through this exact process.

​Book a free strategy call with our team and we’ll walk you through it step-by-step.

Let’s make sure your next meeting ends with a contract.